Global superstar Katy Perry will headline the Pepsi Super Bowl XLIX Halftime Show on NBC in University of Phoenix Stadium in Arizona on Sunday, February 1, 2015, it was confirmed Sunday night in an unprecedented multi-media, global announcement.
Katy acknowledged the performance on Twitter while watching the Dallas Cowboys–New York Giantsgame in Australia where she is currently on her Prismatic World Tour. Bob Costas announced the performance to the television audience at halftime of the Cowboys–Giants game on Sunday Night Football, primetime TV’s No. 1 show. This triggered the launch of an original digital video featuring Katy produced by Pepsi. Later in the night, Pepsi’s acclaimed commercial There Since The First #Halftime re-released to Katy’s award-winning song Firework debuted during the telecast.
The Pepsi Super Bowl Halftime Show is the most-watched musical event of the year. More than 115 million viewers in the U.S. watched last year’s show. The Super Bowl and halftime show will be broadcast worldwide.
This announcement is just the beginning. Fans are encouraged to tune into NBC leading up to Super Bowl XLIX to see what Katy Perry has in store for this historic Halftime Show.
Katy Perry joins an esteemed list of recent halftime acts that includes Bruno Mars, Beyoncé, Madonna, The Who, Bruce Springsteen & The E Street Band, Tom Petty and the Heartbreakers, Prince, the Rolling Stones, Paul McCartney and U2.
PepsiCo continues to leverage its diverse multi-brand portfolio — including Pepsi, Frito-Lay, Gatorade, Quaker and Tropicana — with the NFL to connect with fans and enhance their NFL experience. Pepsi returns for a third year as the title sponsor of the Pepsi Super Bowl Halftime Show, bringing the brandâs Live for Now mind-set and one-of-a-kind consumer engagement platforms to provide fans a halftime experience worthy of pop-culture’s biggest stage. This year, Pepsi continues its steadfast focus on the fan with its “Hyped For Halftime” campaign, which will culminate at the Super Bowl.
The Pepsi Super Bowl XLIX Halftime Show is an NFL Network Production and will be executive produced by Ricky Kirshner and directed by Hamish Hamilton.